After becoming a mom herself, Samantha felt called to expand her photography business further into the family and newborn space. She came to me to help build her new brand from the ground up.
Using a soft color palette and thin typeface, Le Papillon’s branding began to come together. We wanted to evoke a warm and inviting aesthetic to capture the feeling of a new family blooming. A floral wreath adorned with three butterflies was not only a nod to the name, but represented Samantha’s new family of three at the time – her inspiration to shift focus to family photography. We have since added a fourth little butterfly as her own family has grown.
Hand drawn floral illustration created a unique element able to be woven throughout all of the brand details. This combined with a user-friendly, mobile responsive website design was the perfect mix of modern and nostalgic. Heartfelt products have become an integral part of the Le Papillon experience, and this design suite perfectly captures the essence of creating family heirlooms.
Services Provided:
- brand development
- logo design
- copywriting
- web design in showit
- social media content
- branded products
From Samantha:
“Amy is equal parts incredible artistry and technical skill and is the only person I trusted to create a brand identity and website design for two of my businesses. She really listens to the heart of your business, your mission and goals for the future. Amy brought all of those pieces into her designs. This resulted in a thoughtful brand and fleshed out website that truly spoke to my ideal client. I could never have done it on my own! It was like Amy reached inside my brain and was able to flesh out my desires even better than I could articulate. If you are looking to revamp your brand or create from scratch. Amy is THE BEST!“
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